Bringing a new product into the BNY Mellon family.
8 Point Studio is proud to have developed comprehensive messaging for BNY Mellon's new digital platform, DBVX. The new visuals remain sensitive to the product's original brand personality while shedding its prior off-brand color palette and typography. In order to bring the product on-brand, the original DBVX logo shape was used to generate a dynamic pattern melding DBVX seamlessly within the BNY Mellon visual system.
8PTS developed a DBVX product brochure, comprehensive infographics, email announcements and a refined DBVX financial platform to yield a cohesive suite of materials bringing excitement and clarity to the DBVX launch.