A Cutting Edge Ad Campaign
LCH wanted to celebrate their foreign exchange division, ForexClear, as the first choice for NDF clearing. The challenge was to present confidence without risking arrogance. Our solution was to zero in on two critical components: partnership and cutting edge performance. This drew our focus to elite athletics where partners at peak fitness work in tandem to drive ahead. Streamlined shapes, lively curves, and a forward-leaning type treatment portray all the momentum of a standout product.