Helping young riders stand out from the crowd.
The original Hudson Hawks graphics were aggressive and gritty—think angry, cartoon hawk—more Harley Davidson than teen school team. Rather than succumb to the exhausted clichés of youth sports, 8 Point Studio aimed to differentiate the Hawks by using bold graphics and a simple, bright color palette to revitalize the local mountain biking team. The result gives way to a vibrant team culture that is anything but fledgling. Currently ranked 7th this season in the NY Interscholastic Cycling League, Hudson Hawks team members clearly stand out from the field.