A point can be an insignificant fleck of matter or a concentrated locus of power.

E. Lupton


The Studio

An intentionally small and nimble agency, we specialize in thoughtful, lasting solutions.



At 8 Point Studio we collaborate with our clients, listening carefully and conducting in-depth research that guides our creative problem solving. We approach each project in the spirit of teamwork, with passion and determination, applying meticulous detail and finely-honed skills at every stage. 


We generate enduring solutions that make our clients look good and resonate with their audiences. Our solutions embrace elegance and wit, raising the bar for our clients from businesses, not-for-profits, educational and cultural institutions to global corporations. 


Jen Roos


Jen is the founder, creative director and fearless leader of 8 Point Studio. With a deep passion for architecture and graphic design developed at Princeton and Yale, Jen has an acute ability to clarify the complex and deliver memorable design solutions. She knows what it takes to create successful results, and meets challenges with a solid understanding of impact through design and brand strategy.

Prior to founding 8PTS, Jen had the privilege of working for seven years as Design Director at Cooper-Hewitt, National Design Museum. She continues to apply her design insights to expanding diversity within the field through teaching. Jen's design work has received Federal Design Achievement awards and has been recognized by the ACD 100, the AIGA, and the Type Director's Club.

Jen is a lifelong, nationally competitive athlete – as comfortable with the Adobe Creative Suite as with a racquet, baseball, soccer ball or skateboard.

Lindsay Giuffrida


Lindsay is an experienced team leader with a passion for crafting brand personalities with sophisticated charm. With an eye on the big picture, Lindsay believes a thoughtful concept is as important as a refined execution. She is a down-to-earth daydreamer that brings clever enthusiasm to brand storytelling.

Before joining 8 Point Studio, Lindsay received her BFA in Graphic Design from SUNY New Paltz, and spent 8 years working closely with clients as an award-winning Art Director at a boutique design agency in Brooklyn.

Lindsay is the resident studio DJ, playing anything from “No Diggity: ‘90s Hip Hop and R&B” to “Mom-Jean Jams” and spends her weekends hiking her way through the Hudson Valley.

Susan Merrell


Susan is a powerful thinker and brings a fresh perspective to the studio with her background in environmental graphics and architecture. With a keen sense of visual storytelling, Susan has a passion for concept development and communication strategy.

After graduating from Syracuse University, Susan began her career with Robert Gersin Associates. As design director for Gensler’s communications department Susan was responsible for the design of all communications materials for the global architectural design firm. She later co-founded the exhibition design studio Guillin+Merrell and worked on a broad range of projects for private clients and cultural institutions.

Susan spent her childhood on a dairy farm in upstate New York, but traded country life for New York City. After raising her son in Brooklyn, she found the perfect balance between the two in Beacon, NY.


Barrett Bodine


Multi-lingual and well-traveled, Barrett’s curiosity and love for learning extends into the studio where his expertise spans several disciplines. Barrett’s previous experience with Sony’s digital department and the global branding firm, LPK, helped hone his skills as a meticulous problem-solver and challenger of the expected. A new father to baby Peter, Barrett is enjoying parenthood with his wife, Amanda, an accomplished opera singer.

Anita Mosquera


A team member since its inception, Anita is diligent and focused in her approach to design. She delights in finding imaginative solutions to complex problems and translating abstract ideas into engaging images and diagrams. A talented illustrator and collage artist, she draws her inspiration from nature, music, and Ecuadorian culture.

Chris Guerrero


A recent graduate from Mercy College, Chris has an eye for the details and a love for quality typography. Always thinking strategically, Chris is a second degree black belt karate instructor and spends his free time training for his next bout.