Branding for a women-owned consultancy changing the world together.
- Client base quadrupled in 1st year of business
- Hired 3 employees within first 6 months of business
- Branding-specific projects increased after brand launch
West Coast-based 3 Ring Circus, is a consultancy that successfully juggles marketing, strategy and creative thought. 8PTS has developed a visual brand for 3 Ring Circus that is both confident and playful embodying the optimistic approach 3 Ring Circus takes when partnering with clients as they aim “to change the world together”.
8PTS used a contemporary, rounded stencil font to emphasize the collaborative energy that 3 Ring Circus brings to clients. The logo has been customized by joining the “n” and “g” of Ring, which references the fluidity 3 Ring Circus generates while helping clients manage complex business needs. The color palette is warm and striking and nods to the red/white/yellow color palette of the traditional circus while bringing in a more mature maroon and light gray. The brand still still presents as serious in its ability to tackle business challenges by utilizing bold negative space and elegant layout throughout.
8 Point Studio’s contribution to our business has been immeasurable. Our business has grown by 200% because of their out-of-the-box thinking around brand and design. Not only did they completely deliver on our brand but we now use them as a partner when we are working with our clients.Cynthia Smith, Owner & CMO, 3 Ring Circus