Thoughtful branding to support responsible business.
- Increased engagement with LinkedIn audience 800%
8PTS has created a “well-rounded” visual brand and website for Hoola Hoop, a consultancy focused on providing companies the right tools to build responsible and successful businesses.
Hoola Hoop are a team of seasoned operators providing meaningful growth for startups and helping to solve the toughest business challenges. The 8PTS team designed a logo, visual sytem and brand animations that bring to life the combination of 360 degree expertise and energy that Hoola Hoop embodies.
We developed a logo and supporting animations that bring to life the combination of 360-degree expertise and energy that Hoola Hoop embodies.Lindsay Giuffrida, Associate Creative Director, 8PTS
The two circles of the primary logo represent the full circle intersection of the Hoola Hoop team with their clients. The secondary logo lockup incorporates Hoola Hoop into a single circle to emphasize their comprehensive approach to consulting.
The bold typography and Mid-Century Modern-inspired color palette reflects Hoola-Hoopʼs playful and design-forward demeanor. The surprising and strong new brand has been an instant business success. Within the first week of launching the new brand and website, Hoola Hoop landed multiple clients, including Adobe, and increased engagement with their LinkedIn audience by 800%.