Partnering to refine and elevate an established financial brand.
8PTS has been hired to help one of the longest-lasting financial institutions bring their brand forward, starting with the Markets division. Imagery that emphasizes consistently having the "aerial view" strategically communicates that BNY Mellon helps clients see the larger picture.
Meaningful and elegant patterns now combine with artful imagery to provide a sense of sophistication while delicate illustrations add a sensitive and literary feel. In removing careless stock imagery and overwrought visual grids from the brand, 8 Point Studio has helped BNY Mellon appear more thoughtful and forward – placing them more in line with their impressive history of firsts.
The clients and the team barely recognized
the old BNY Mellon.