We bring creativity to
investment in impact.

Creative diversity is critical to a thriving economy, community and planet.

Our work redefines notions of worth and value.

We are a women-owned strategic branding studio transforming finance, community development and environmental clients into design-forward leaders of impact. As award-winning creatives who embrace all things fintech, we elevate forward-thinking brands investing in community and the environment.

Our team is based in New York's Hudson Valley, home to art and advocacy, thriving creativity and historically inspiring landscapes that support diverse communities we strive to strengthen.

Since 2010, we’ve helped amplify and celebrate impact brands through deep industry knowledge, skilled research, energetic collaboration and artful design.


We’ve assembled a tight-knit group of problem-solvers and designers to create future-forward work with passion and purpose.

Brand Strength
  • Brand Strategy & Positioning
  • Logo Design
  • Visual Identity Systems
  • Messaging & Writing
  • Brand Architecture
  • Naming & Tag line Creation
  • Launches & Campaigns
Brand Story
  • Corporate Marketing
  • Illustration & Infographics
  • Animation
  • Packaging
  • Advertising
  • Event Branding & Collateral
  • Environmental Design
Brand Evidence
  • Annual Reports
  • Corporate Social
  • Responsibility Reports
  • Sustainability Reports
  • White Papers
  • Product Sheets
  • Fact Sheets
Brand Presence
  • Web Design & Development
  • UI/UX Planning
  • Content Strategy
  • Development
  • Hosting & Maintenance
  • Social Media
  • Video Creation
  • Impact Investors
  • Financial Leaders
  • Venture Capital Firms
  • Fintech Founders + Companies
  • Social Enterprises
  • Minority Entrepreneurs
  • Sustainable Ventures + Programs
  • Conservation Organizations
  • Community Development Organizations
  • Environmental Engineers + Scientists
  • ESG + Responsible Investing Directors
  • For-Benefit Organizations
Jen Roos
Principal + Creative Director

With a passion for waterfront landscape architecture (A.B. Arch., Princeton), graphic design (MFA, Yale) and a youth spent in the financial capital of the world, Jen provides brand strategy and creative direction that elevates investment in community and the environment.

Previously Design Director at Cooper-Hewitt, National Design Museum, Jen's work has been recognized by the Federal Design Achievement awards, the ACD 100, AIGA, the Type Director’s Club, the North American Transform Awards, and is in the Cooper-Hewitt's collection.

Lindsay Giuffrida
Associate Creative Director

After receiving a BFA (Graphic Design, SUNY New Paltz), Lindsay spent 8 years as an award-winning Art Director at a boutique design agency in Brooklyn.

Working closely with community development organizations in NYC ignited her passion to create for social change and community empowerment. She was also crucial in the branding and launch of NYC’s East River Ferry pilot service, where her work contributed to its extension to permanent service.

8PTS works with a sector-based network of strategists, naming experts and writers carefully selected based on our clients’ unique needs.
Roman Foxman
Lead Developer

Roman’s web design career began in the late ’90s, in San Francisco. He has worked as a designer, art and a creative director at multiple institutions, most notably, Hewlett-Packard, CBS News and Thomson Reuters.

Susan Merrell
Art Director

Susan has worked for Gensler and Ralph Appelbaum Associates, and co-founded the exhibition design studio Guillin+Merrell, whose client roster included Syracuse University, Mattatuck Museum and multiple projects for the Presidio of San Francisco. Susan’s work has been recognized by the AIGA, Graphis, and the Interior Design Society.

Ashlynn Guo

Originally from Tennessee, Ashlynn moved to New York to attend the Cooper Union for the Advancement of Science and Art, where she graduated in 2021 with a BFA. Before joining 8 Point Studio, she interned with Champions Design, where she worked on branding and editorial projects. She is interested in information design and typography, focusing on how the combination of the two can be used to create strong visual narratives.