Another complex financial concept literally brought to life.
Design. Build. Manage. Grow.
That is the promise of BNYMellon Market's ETF solution and what 8PTS was tasked with communicating visually to clients. We turned ETF into a literal structure — both through illustration and later by providing the conference booth concept — with the entire campaign highlighting growth through planning and design. T-shirts and notebooks generated for the launch event were a huge success with clients and team members clamoring for more. The booth, executed by our friends at Objective Studio, showcased plant growth in larger-than-life letterforms. It stood out from the crowd and increased engagement for event attendees, including one who stated, "This was the best booth we have ever had."
This was the best booth we have ever had.
It was definitely noticed by attendees, very positive feedback.
INSIDE ETF ATTENDEE