Emphasizing impact through community-based visuals and a new, clear voice.


LISC NYC is dedicated to helping low-income neighborhoods become healthy communities of choice – good places to live, do business, work and raise families. Though extremely successful in their work, LISC NYC struggled to outwardly communicate the clarity and vibrancy of their mission – often getting lost in the details. 8PTS redefined and clarified LISC NYC's mission statements, adding "we" to communicate teamwork and pride in what they do. The new statements are concise, personal and direct, taking ownership of what LISC achieves. 8PTS elevated the LISC brand to reflect the energy, confidence and vibrancy of their mission. Engaging typography and community-focused photographs pair with a vibrant color palette to emphasize engagement, opportunity, growth and collaboration.