Branding and website for collaborative investment banking.
Ursula Investors are seasoned investment banking advisors providing capital and strategic insights to founder-led businesses, corporations and family offices. 8PTS has partnered with the Ursula team to define and develop their visual brand and launch a new website.
The site calls attention to Ursula’s network of family office partners, strategic investors, executives and alternative capital providers — combined with Ursula’s own capital — that allows the Ursula team to provide unique partnership-based solutions for clients.
The new brand gives Ursula Investors a competitive edge by signaling contemporary excellence paired with a confident track record.
Jen Roos, 8PTS Founder and Creative Director
8PTS conducted strategy sessions, designed a new logo, and developed a visual identity that reflects excellence, integrity, and partnership. The logo mark is upright and sharp. The visual system features deep, solid blues and greens combined with their more electric counterparts to convey a future-forward, crisp, yet grounded, perspective.
The Ursula team came to 8PTS with a common industry challenge of how to reach and clearly communicate to two key audiences within one website. The new brand and site communicates an evolved business structure demarcated in the early strategy sessions and now addresses both audiences — Ursula Capital Partners for the investment banking advisory and Ursula Group for long-only global equities strategy — under the overall entity of Ursula Investors.
The use of PP Valve for the logotype provides an incisive upright stance for Ursula. The distinctive lowercase “a”, with its 90 degree angle merges perfectly with the corner arrow to communicate stable, confident upward movement. The color palette, patterns built from the arrow mark and related motion graphics are all finely tuned to be contemporary yet traditionally tailored and tech-forward while grounded in stability. The new look launches Ursula Investors onto the scene as clean, direct, confident and future-facing.
