City Squash

Ongoing brand support promoting diversity through sport and leadership.

  • Expanded program from 20 students to over 200
  • $30M+ in financial aid scholarships have been awarded to high school and college students
  • Launched new program to serve students in Brooklyn
  • Reached milestone of having 50 team members graduate from college

CitySquash is a leading NY organization in the Bronx devoted to helping young people from economically disadvantaged households fulfill their academic, athletic and personal potential. A desire to promote diversity and a lifelong involvement with competitive sport led Jen Roos, 8PTS founder, to volunteer as a coach with CitySquash over 20 years ago.

For over 15 years, 8 Point Studio has been committed to providing long-term pro-bono branding and design services for CitySquash.

8 Point Studio recently helped brand a CitySquash building campaign to raise funds for a stunning new squash and education facility designed by Gluck+Architects that will serve the Bronx community. Over time 8PTS has guided CitySquash to strengthen the brand by generating stronger photography, utilizing careful writing and storytelling, and incorporating thoughtful typography to help spur major fundraising and ongoing program growth.

8PTS is proud to support the CitySquash kids, our future community leaders.

8 Point Studio has played a key role in CitySquash’s branding for the past 12+ years. Their design work encapsulates CitySquash’s mission and goals in a compelling way, enabling us to continue to expand and excite our network of supporters.

Terence Li, Executive Director, CitySquash

The 8PTS team is accessible, professional, and communicative which allows for easy collaboration, quick turnaround, and excellent finished products.

Terence Li, Executive Director, CitySquash